In 2018, LeadFabric and Integrate began an exciting partnership. And in 2020, we sat down with the company’s Chief Growth Officer, Scott Vaughan, to gather his insights on how COVID-19 and digitalisation changed the events industry. We developed a five-part video series with Scott, and in Part 4, we dive into what Integrate is and how it adds value to both business and buyers. Learn more about the power of Integrate by watching the video!
Let’s face it. Demand marketing is hard. You have some big goals ahead of you and they’re only getting bigger. Whatever your most pressing demand generation and marketing operations challenges, we’ve got a solution that will help you.
Demand marketing teams execute numerous campaigns each quarter to meet top-funnel initiatives. Planning, launching and managing these campaigns is typically time-intensive. Integrate’s software streamlines campaign creation and automates campaign management so you can stay focused on meeting your overarching demand objectives.
Demand marketers are executing an increasing number of campaigns across numerous channels to identify and engage new prospects. These top-funnel marketing programs are typically managed individually and disconnected from lower-funnel marketing processes, making them resource-intensive and difficult to generate sizable increases in marketing-attributed revenue.
Integrate's Demand Orchestration Software centralizes your demand generation programs and lead data sources, delivering the control and efficiency you need to drive more predictable demand generation outcomes.
Even though marketers understand the importance of high quality data, validation often only occurs once leads enter internal databases. Marketing automation and CRM are typically plagued with poor quality, insufficient and duplicate lead data that hampers follow-up activities and makes it difficult to convert newly generated leads into opportunities and revenue.
Integrate’s Demand Orchestration Software includes a multi-stage data integrity process that ensures contact and company data is accurate, complete and marketable before it enters your marketing automation or CRM system.
B2B marketing organizations typically leverage numerous channels in addition to their websites (such as events, webinars, content syndication partners, lead vendors, call centers, etc.) to engage new audiences and convert them to prospects. These channels are often managed and measured individually, exhausting resources and prohibiting a holistic view of performance. Integrate’s Demand Orchestration Software enables you to: