HubSpot

When LeadFabric was founded in 2008, less than two years after HubSpot’s inception, it became on of the first in Europe to fully advocate for the alignment of B2B sales and marketing.

As buyers increasingly prefer to navigate much of their journey anonymously—avoiding direct engagement with sales reps—marketing’s role in guiding and influencing buyers during the early phases of the buyer's journey has become crucial.

Since then, B2B Marketing Automation has played a key role in enabling this shift. With over 17 years of experience in B2B marketing automation process design and 10 years of expertise with HubSpot, LeadFabric is well-equipped to help businesses thrive in this evolving landscape.

After 17 years of deploying marketing and sales technology, we’ve learned one fundamental truth: success starts from the buyer’s perspective. It’s about making it easier for clients and buyers to engage with you—not the other way around. Technology should enable, not dictate.

Yet, most implementation providers simply follow the technology vendor’s playbook, applying a one-size-fits-all approach instead of tailoring solutions to your specific needs.

At LeadFabric, we take a different approach. As a vendor-agnostic partner, we start from your vantage point—your buyers’ and customers’ needs. We don’t just help you innovate your customer acquisition strategies to drive growth; we also refine your customer experience processes to strengthen the relationships you’ve worked so hard to build.

If you’re launching a new business, we can help you build from a blank slate. But if you’ve been operating for a while, chances are you already have systems in place that need to be migrated—whether from email platforms or outdated marketing automation tools.

With 17 years of experience, we’ve worked with all of these systems. In fact, what’s now considered antiquated is often something we helped implement one or two decades ago.

In these cases, setting up a HubSpot Marketing Hub or Sales Hub isn’t just a fresh start—it’s a transformation that begins with an existing operational foundation, making migration a crucial step. And migration is a completely different challenge than starting from scratch.

Thanks to our deep expertise in both legacy platforms like Eloqua, Pardot, and Marketo, as well as our in-depth knowledge of HubSpot, we’re uniquely positioned to manage migrations that preserve what works while upgrading what’s outdated—ensuring a seamless transition that enhances your processes rather than disrupting them.

There is so much valuable data about your target audience that CRM and MAP’s can uncover for you. However, most organizations struggle to connect essential data points.

Regardless of your integration obstacle, LeadFabric’s team of technical architects is ready to help with every step of the integration lifecycle.

Over the years, we have run hundreds of projects integrating Marketing Automation, either via middleware or natively, with a wide range of business applications—ranging from CDPs and salesforce automation (CRM), to service automation, ERP, sales tech, and many other point solutions.

There is nothing worse than unexpectedly losing a team member with skills that can't be replaced. An extra set of hands is all you need to bridge that gap. Our HubSpot certified experts can help you do just that! Whether it is expanding your use cases or running the platform on your belalve, we have you covered.

Want to learn more about our range of support services?

Not so sure how to get your team onboarded, or where to start. Do all members need the same level of training? What’s the best way to deliver it? How extensive should the material be?

We've developed a training IP that allows the everyday field marketer to blossom into Hubspot Power User, Super User, or Certified Expert who can own your system & support your vision. Let's get in touch!

Technology evolves rapidly, making it challenging to keep up. Your focus should be on your clients, your markets, and driving growth—not constantly chasing the latest tech developments. Yet, to get the most out of your investment, staying on top of these changes is essential.

For many businesses, that’s a stretch. That’s why enterprises turn to dedicated partners to help manage both the process and the technology. At LeadFabric, we offer this as a service—ensuring your HubSpot infrastructure is optimized, up-to-date, and delivering the value it should.