Drift Leadfabric

Drift is the premier Conversational Marketing platform – creating experiences that spark conversations, meetings, and opportunities via real-time humanized exchanges with your website visitors. 

The demand for immediate responses on B2B websites has grown by 64% year-over-year. In this digital world, people have access to more information than ever, and if you cannot produce what they are searching for, it could cost you an opportunity.

Drift AI fulfils visitors' needs, engages them with personalized dialogues on their time, and schedules appointments if staff are unavailable. 

Conversational Marketing empowers visitors to reach out on their own OR start conversations when they are ready. With Drift's intelligent routing and real-time notifications, sales reps can chat with target accounts when they hit your site or are prepared to take it further.

During off hours, Drift's AI can book meetings and surface the right content to answer questions, keep them engaged, and nurture their buyer journey. 

Things happen, questions come up, and Drift AI provides the answers when they do. 

Chatbots deliver meaningful customer service experiences that grow customer value, improve team efficiency and reduce costs by automatically deflecting simple support questions from your service team so they can focus on your highest-priority customers. 

With 50+ native integrations and a Zapier connection to over 500+ apps, Drift fuses right into your current stack, allowing you to use actionable analytics to fine-tune your campaigns and hooks over time. 

Bounced emails are a hidden treasure trove for the B2B marketer that contains a wealth of information at your fingertips. 

• I'm out of the office this week. For urgent matters, you can contact my colleague X.

• I've changed jobs, but for any inquiries about this topic, my colleague (john.doe@abc.de) will be happy to help you. 

Drift Email automatically processes the information received from bounced emails in different ways: 

• Automatically update your CRM/MAP database 

• Route emails to the right sales rep within your organization 

• Reply to nurture campaigns 

• Lead scoring 

• Involves your salespeople in marketing campaigns 

One month after going live, Kanthal could finally leverage its outstanding brand equity in Global industrial heating solutions by converting its traffic into known contacts. And all this at a rate of 22%! 

Belgium's prime telecom provider can now convert B2B buyers outside of regular office hours.  

A week after launch, Telenet saw a 25% conversion from overnight and weekend inquiries into qualified opportunities and a staggering 40% close-won rate. Read more.

After receiving the Drift Premier EMEA Partnership in 2020, LeadFabric is one of the first ten global Certified Consulting partners and the only platinum partner outside the United States. 

This platinum partner accreditation, combined with over 60 individual consultant certifications, makes LeadFabric the go-to Drift partner in EMEA.