Founded in 2008. Still at the forefront of B2B marketing technology.
18 years
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LeadFabric is now a Clay Studio Partner! See what it means for B2B in our announcement.
Data sources unified
150+
Premier launch partner
EMEA
Compliance built in, not bolted on
GDPR
Modern B2B organisations make decisions via comittee. We help you know what they want, where to engage them, and how to get to the top of their list.
Legacy platforms like Eloqua, Marketo and Salesforce were not designed to excel in the era of AI and ABM. We connect the dots and the systems to help you leverage your platforms for success.
LeadFabric orchestrates B2B campaigns based on buyer needs from conception to delivery. We're a one-stop-shop for campaign insights, strategy, and execution.
One partner for ABM, demand, and the operations to run them
LeadFabric enables your marketing team with seasoned B2B experts ready to guide you through implementations, integrations, ABM and best practice - no matter your chosen platform, audience or channel.
Call it Pardot, MCAE, or Steve. We make it work
Noticed your Salesforce Pardot growth stalling while your team is at capacity? If your routing breaks, fields bloat, and your attribution is always wrong, it's time to consider a different approach.
LeadFabric has optimised Pardot since 2012. We clean data and fields, rebuild lifecycle and scoring, standardise campaigns and tracking, tighten Sales Cloud integrations, and embed governance with expert RevOps support.
Gain a single source of truth, clear multi-touch attribution, faster seller follow-up, and ABM-ready programs that scale across regions with confidence.
Outbound is out - but orange is forever
HubSpot is easy to start but hard to scale. Workflows grow out of control, Hubs sit unused and unaccessed, and too many campaigns are ABM in name only.
LeadFabric re-architects HubSpot for scale across Marketing, Sales, and Ops. Since 2014, our certified experts have leveraged HubSpot to achieve more. We refactor workflows and data models, implement buying-group and ABM campaigns, re-connect your MarTech stack, and offer capacity when you need it, with the ability to scale back when you don't.
Are you ready for a clean, aligned, measurable HubSpot with faster campaign velocity? It's time for ABM that actually converts, and a CRM that works with instead of against you.
Eloqua Canvas - we create revenue, not doodles
Eloqua’s power stalls without a dedicated super-user. A legacy Program Builder, brittle canvases, drifting integrations, and disconnected data make new teams afraid to touch anything.
As one of the oldest and most qualified Eloqua marketing consultancies, LeadFabric has offered on-demand Eloqua super-users since 2008. We refactor lifecycle and scoring, modularise campaigns on Program Canvas, document and govern standards, connect your systems, and localise at scale.
Get Eloqua knowledge on-demand. A documented, ABM-ready instance that launches faster across regions, aligns with sales, and produces reliable reporting is a click away.
Purple pipeline? We offer more than tokens
Your instance works well-enough, until you need to scale. Legacy logic, thin capacity and lead-centric methodology blocks ABM ambitions leaving buying groups in the dark and revenue on the table.
Let us be your super-user. LeadFabric has built Marketo for resilience and growth since 2011. We audit and refactor lifecycle and scoring, optimise programs, integrate CRM, intent, and data sources, establish governance and localisation, and act as expert capacity when you need it.
If you're looking for a clean, ABM-ready Marketo that ships multi-national campaigns, aligns with sales and produces reliable pipeline with reporting you can trust, contact us for our Marketo support services.
Lost in automation? Scanning through all of our vendors' and partners' websites may be overwhelming. Our automation archive will show you the value amid the clutter.
The most important part of any marketing technology
Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.
ClickShare relied on traditional lead-based marketing methods but still found they were leaving money on the table with stagnated deals and slower conversion.
Join us as explore how ClickShare adopted ABM principles to transform their buying journey through buyer insight research.
B2B organisations do not need more disconnected tools. They need to turn the technology and data they already have into meaningful GTM action.
Clay makes that possible, but achieving real value requires a partner who understands modern B2B strategy and buying groups. As one of Clay’s early European Studio Partners, LeadFabric is ready to support organisations in building a more connected, intelligent, and responsive GTM engine.
What do buyers actually do before they ever talk to you? More than you think — and earlier than you'd expect.
How does AI Impact B2B buying in 2026?
In this episode of In the Box, we sit down with Kerry Cunningham from 6sense to unpack the findings of the 2025 B2B Buyer Experience Study — one of the most revealing looks at how today's B2B buyers research, shortlist, and decide.
Account Based Marketing (ABM) is quickly taking the world by storm. If you’re not speaking to your buying groups based on their intent, you’re falling behind.
Our guide is designed to get you up to speed with ABM in 2025 and beyond using proven methodologies and tactics from successful companies. Gain access to the full guide, by clicking here.
Today, that vision is fully live and available via LeadFabric. Turtl now offers a highly innovative and productive way to transform large libraries of static content—often underused due to the time, cost, and effort required to curate them—into highly engaging and measurable digital experiences. This session was recorded during our ZEN events in 2025, where the CEO of Turtl gave a first-ever live demo of the AI-powered evolution of their presentation and content platform.
We worked with Allianz to establish a new ABM strategy that brought immediate areas of opportunity to light.
As a result, they gained a strong basis for redefined and updated campaign strategy across regions, backed up by insights into their ideal buyers. Read how we did it, in this case study.
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