Marketo Revvie Awards Finalist
LeadFabric has been nominated to be one of the 3 finalists for the 2018 Marketo Revvie Awards,
within The International Partner of the Year category!
Find out how our clients feel about us.
Tom Goodwin - Ansell (EN)
Veerle de Ridder - OneSpan (NL)
BUYER ALIGNMENT MATTERS
Founded in 2008, we were one of the very first to activate marketing automation driven b2b Innovators across continental Europe.
Trust on our expertise. Meanwhile globally.
Do sales and marketing work as 'one'
in your organization?
If they still don't, then maybe check us out.
Inbound calls are now online searches and visits.
Sales reps are losing sight of buyers.
Marketing Automation to the rescue!
Considering or Using MarTech?
There are many, but none like us.
We probably are one of the most versatile marketing automation and MarTech services providers in Europe.
- MarTech Selection
- MarTech Deployment
- Demand Generation Consulting
- Buyer Alignment Readiness Assessment
- DemandGen Business Process Audits
- Lead Management Audits
- MA & Martech Business Case Design
- Technology Selection Process (RFP)
- MarTech Roadmap Design
- Rapid Deployments (FabStart)
- Custom Implementation
- MarTech Integration
- Custom App and API Work
- User Training
Demand Generation Consulting
Demand Generation Consulting
- Targeting Process
- Journey - Personae Development
- Data Strategy and Management
- Target Market Analysis
- Inboud, Outbound and Lead Management
- Performance and Revenue Analytics
- Demand Center Services
- Email and Landing Page Assembly
- Workflow Set Up
- Campaign Design and Development
- Lead Management
Our Martech alliances
Our consultants are what makes us great, our partners are what makes us unique.
We hold partner certifications from all five leading B2B marketing automation platforms and multiple MarTech solutions.
- Marketing Engagement
- Marketing Automation
- Channel Marketing
- Martech Applications
- Content Marketing
Every company has the same mission: to maximize their value. In our view, your most valuable asset is not your product, neither your branding, not even your team – it is your customers. Don’t just acquire new buyers, but also grow their lifetime value and convert them into enthusiastic advocates through engagement and care.
Go beyond automation. Aim for engagement. Get Marketo to deliver authentic experiences to your customers, and rely on LeadFabric to accelerate your success story.
Our partnership with Marketo goes back to 2010. Over the years, we have become one of the three Gold partners in Europe, rapidly on our way to becoming the only European Platinum partner. Marketo is the leading marketing automation platform built to create lasting relationships and orchestrate end-to-end engagement. Countless Marketo users trained by us can now listen to and authentically engage with their customers on a big scale. Rely on our Marketo Certified Experts and Solution Architects to shoot your marketing automation to the next level.
Why buy from us?
Usually SaaS subscriptions are sold directly, which implies signing US paperwork. As one of the few authorized Marketo reselling partners, we offer the unique ability to buy on European compliant paper.
Eloqua singlehandedly kick-started the Marketing Automation industry. We were there with them from the very beginning. Long before Eloqua had its own sales offices, LeadFabric was already reselling and successfully implementing the platform across Europe. We on-boarded dozens of companies and thousands of users. In need of our experience and best practices knowledge? Here we are, one of the longest standing Eloqua - Oracle Gold Specialized/Certified partners in Europe.
Why buy from us?
Usually SaaS subscriptions are sold directly, which implies signing US paperwork.
LeadFabric has been a Pardot implementation and managed services partner for 6 years. Long before Pardot was rolled up in the Salesforce Sales Cloud and became a viable choice for SMBs looking to upgrade their demand marketing execution. Today, we still proudly service many Pardot accounts across Europe. Curious to see how it works? Check in with us!
Are you a smaller business or a department of a midsized enterprise? Then probably a robust engagement platform is not yet something your board wants to invest in? No stress, we are your advisors, and Hubspot could be the perfect platform for you. If looking for inbound marketing at scale, we can certainly help as a certified Hubspot partner.
Silverpop Engage was one of the first Marketing Automation platforms. As a pioneer on the European MA Market, LeadFabric was the first Silverpop partner in the Benelux. As part of the IBM family today, Silverpop has been rebranded into IBM Watson Campaign Automation. Watson Marketing combines business and marketing expertise with industry leading solutions that are embedded with cognitive capabilities.Our expertise can help you gain time to ROI and increase agility through easy integrations with other data sources and applications.
Demand generation is mostly direct marketing. Yet, B2B sales and marketing is a process of channels. Seldom do B2B businesses sell directly to their end-user. Especially in a European context, where international and local partners dominate the sales network, indirect marketing is rule rather than exception. Consequence? Most of the demand generation benefits get diluted. Solution? Let your demand generation strategy depend on your partner management, and vice versa.
Optimize your channel marketing to increase your market reach with Channel Management and Marketing (CMM) technology. LeadFabric is the exclusive EMEA partner of ZIFT Solutions, the leader in CMM.
We agree, YouTube is fun, but Vidyard is intelligent. Modern video marketing requires an online video platform that goes beyond just hosting and management. You want your videos to generate better business results through exceptional experiences for your viewers as well as insightful engagement reports for the users.
Unleash the value of video. LeadFabric is Vidyard’s Continental European reselling partner. So, what’s the benefit for you? We offer you the contract on our Europe-law based contractual paperwork.
You are a proud user of your marketing automation platform. You are a wizard building segments, emails and landing pages. You know how to nurture. But are you dealing with the limitation that most of your content is static? Whitepapers? Links to webpages? We found that, especially when trying to reach buyers that are in the middle of their buying journey, your nurturing content needs to be dynamic and interactive. But building interactive compelling content requires specific skills. Your web development team surely can help. But when? They have their own priorities. Snappapp to the rescue. We partner with Snapapp an interactive content marketing platform that gives you everything you need to create, publish, manage, and measure compelling audience experiences without bothering others. Let us show you.
Automation is great, yet worthless without the fuel of all your marketing operations: content. Engagement can only work if you have something relevant to say to your customers. Every business has something to say, you just need to get it out on paper. LeadFabric proudly partners with content4demand, a US based content agency to ensure global coverage. Your business already knows what it sells, now let us help you in turning your offering into a relevant story to tell.
What you need to know about the new way customers buy
Webinar on conversational marketing.
In the last couple of decades, the buying process has grown unnecessarily complicated. Instead of having more conversations, we’ve created more distance between businesses and buyers. Blame it on automation, aggressive sales tactics, or spray-and-pray emails—the end result is the same: the B2B buying process is broken.
Secondly, buyer patience has grown increasingly thin whilst at the same time, sticking to the old marketing and sales playbook, is forcing potential customers into a buying experience that serves sellers and not our buyers. Sellers need to act in the “micro moment”. That time when the buyer’s “high” is primed with feel-good chemicals and the most receptive it will ever be to make a purchase or engage.
Listen to how Drift and LeadFabric are breaking down the barriers allowing companies to truly engage in direct conversations, make business actually feel personal again and accelerate a buyer’s route to purchase using conversational marketing
11 nationalities, 15 languages, 3 continents