B2B MARKETING & SALES
DONE RIGHT
Future-proof your Marketing and Sales teams, at scale.

Our aim is to make B2B organizations more successful by supercharging their teams and tech stacks in a way that not only drives the most ROI, but that also frictionlessly meets their buyers' needs. 

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The Go-To-Market Consultancy, Integrator and Creative Agency for B2B Organizations

CONSULTANCY

We help our clients drive transformational change in B2B marketing & sales directed by visionary insights, powered by technology, and sustained through effective processes and best practices that scale. We offer both strategic as operational advice.

STRATEGY CONSULTING

Our consultants provide radically new or otherwise enhanced direction and guidance to improve B2B customer acquisition, retention and lifetime value in new or existing markets:

  • B2B GoTo Market research and strategy
  • Change Management
  • Customer Experience & Success  management
  • Brand & Demand Strategy Alignment
OPERATIONS CONSULTING

Establishing systematic and scalable processes that fit alongside your tech stacks, team culture, and long-term goals, through the development of bespoke operational blueprints and applying marketing and sales frameworks.

Tech Stack Selection

Demand Generation Strategy

  • Targeting, personae & journeys
  • Content Marketing
  • Campaign Strategy

Sales Performance

  • Sales Engagement
  • Sales Enablement
TRAINING

Want less external help and more internal power? Upskill your team as their own software "super users" and technologists who can easily navigate and maximize your existing MarTech stack.

Our suite of certified specialists offer comprehensive training programs (online and in-person) catered to basic, intermediate, and advanced proficiencies in Marketo, Eloqua, Pardot, Conversica, Drift, and more. 

SYSTEMS INTEGRATOR

Comprising an international and diverse range of technologists and SaaS partners, LeadFabric helps its clients to execute omni-channel marketing initiatives, orchestrate complex systems integrations, and deliver custom-coded configurations

IMPLEMENTATION

LeadFabric offers over 13 years of Marketing Automation, MarTech and SalesTech implementation expertise. We either can go bespoke from start to finish or use our proven Rapid Deployment methodology also known as FabStart.

MIGRATIONS AND INTEGRATIONS

Comprising an international and diverse range of technologists and SaaS partners, LeadFabric helps its clients to execute omni-channel marketing initiatives.

Leverage a suite of certified and experienced experts to execute complex systems integrations and data migrations. 

CUSTOM CODED MODULES & ASSETS

Access custom-coded modules, from system connectors, HTML assets (e.g., emails, landing pages), and preference centres to personalized web experiences (e.g., via chatbots, surveys, etc.), lead scoring and nurturing programs, data dashboards, and more. 

CREATIVE AGENCY

We help our clients generate revenue and supercharge their marketing & sales performance. The goal is to make your go-to-market strategy come to live through comprehensive end-to-end campaign development, and if needed we could even run it on your behalf

OUTSOURCING

Need help with the general maintenance of a particular software, or perhaps with executing smaller pieces of a larger marketing initiative?

Outsource your marketing operations either partially (once-off) or completely (retainer) to our international and multi-disciplinary team of experts: graphic designers, strategists, copy writers, developers, and a wide variety of tech specialists.

CAMPAIGN DESIGN

We define a campaign as a marketing initiative made up of various programs that are individually and holistically designed to help achieve certain business outcomes (e.g., build brand awareness, generate demand, promote brand loyalty, etc.). LeadFabric helps its clients develop campaigns both on an end-to-end level (from strategy and project management to execution, testing, and performance analysis), as well as on a program-level (e.g., once-off programs, “always-on” programs, etc.)

  • Planning Campaign & media
  • Designing Messaging, copy, content & creative
  • Building Assembly & configuration
  • Maintenance

Interactive eBook

About LeadFabric: Discover our Services

Business Consultancy, Systems Integrator, Creative Agency... LeadFabric has a lot to offer. But what does this all mean? And what's in it for you? Discover how we can help accelerate your business!

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Partnership

LeadFabric becomes one of Drift’s first 10 global Certified Consulting partners

Our Journey with Drift started in 2018, 3 years of successfully delivering Conversational Marketing & Sales solutions in the EMEA market. It got us the Premier EMEA partnership status last year. Today we can proudly announce that we are one of Drift's first 10 global Certified Consulting partners!

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Careers

LeadFabric is hiring!

Join our international team, advance your career in a growing market, and make the most of a bunch of great benefits. We are hiring for 11 tech, consultancy, and agency positions. Join our enthusiastic team of specialist and consultants.

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Announcement

CONVERSICA ANNOUNCES A STRATEGIC EUROPEAN RESELLER PARTNERSHIP WITH LEADFABRIC, FIRST IN EUROPE

LeadFabric becomes a strategic European reseller and partner of Conversica, the leader in Intelligent Virtual Assistants (IVA) that help organizations better attract, acquire and grow customers at scale.

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Blog

HOW LEADFABRIC + DRIFT GENERATED $1M IN PIPELINE IN ONLY 6 WEEKS

We’re big fans of conversational marketing for a number of reasons – it’s quick to deploy, easy to scale, and done right, it creates quick results and measurable ROI. Can you say the same about other MarTech platforms you've purchased and their impact on revenue conversion and engagement?

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Interactive eBook

The Fundamentals of Account-Based Marketing

ABM (also known as 'ABX') is one of biggest buzz words in the game, but most people don't actually knows what it means. Learn more about what ABM is and is NOT, the best-of-breed ABM tech, and how to apply ABM with our tried and tested step-by-step guide.

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Announcement

LeadFabric is the first Bronze Adobe Solution Partner specialized in Adobe Marketo Engage for Europe

The longest-standing Marketo-specialized Adobe partner.

Interactive eBook

How to Drive Revenue with Chat Solutions

Buyers don’t want to fill out forms or wait around for information, especially not when they can find everything they need without your help. The magic happens not only when you know who your prospects are and where they come from, but also if you can meet them in their own terms at exactly the right times.

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BUYER ALIGNMENT MATTERS

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HEAD START

Founded in 2008, we were one of the very first to activate marketing automation driven b2b Innovators across continental Europe. Trust on our expertise. Meanwhile globally.
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ALIGNMENT

Do sales and marketing work as 'one' in your organization? If they still don't, then maybe check us out.
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STRATEGY

Inbound calls are now online searches and visits. Sales reps are losing sight of buyers. Marketing Automation to the rescue!

CONSIDERING OR USING MARTECH?

There are many, but none like us. We probably are one of the most versatile marketing automation and MarTech services providers in Europe.
MarTech Selection
MarTech Workshop

MarTech Selection

  • Buyer Alignment Readiness Assessment
  • DemandGen Business Process Audits
  • Lead Management Audits
  • MA & Martech Business Case Design
  • Technology Selection Process (RFP)
  • MarTech Roadmap Design
Martech Deployment
Martech Deployment

Martech Deployment

  • Rapid Deployments (FabStart)
  • Custom Implementation
  • MarTech Integration
  • Custom App and API Work
  • User Training
Demand Generation Consulting
Demand Generation Consulting

Demand Generation Consulting

  • Targeting Process
  • Journey - Personae Development
  • Data Strategy and Management
  • Target Market Analysis
  • Inboud, Outbound and Lead Management
  • Performance and Revenue Analytics
Outsourcing
Outsourcing

Outsourcing

  • Demand Center Services
    • Email and Landing Page Assembly
    • Workflow Set Up
    • Localization
  • Campaign Design and Development
  • Lead Management

OUR MARTECH ALLIANCES AND PARTNERSHIPS

Our consultants are what makes us great, our partners are what makes us unique. We hold partner certifications from all five leading B2B marketing automation platforms and multiple MarTech solutions.
Marketing Automation

Marketing Automation

Channel & Partner

Channel & Partner

ziftsolutions

Today when you hear the term Demand Generation most people think about direct marketing between vendor and buyers. But often B2B businesses do not sell all their products and services directly to their end-users. They work with “Channel” partners too. Their gotomarket is a mix of direct and channel led initiatives.

 

Especially in a European context, where international and local partners speaking the local language and understanding local needs, “through channel demand generation” is more the rule rather than exception. Consequence? Most of your current solutions were build to support only the direct Demand Gen challenge you face.. Solution? Through Channel Marketing Automation

 

Optimize your channel marketing to increase your market reach with TCMA technology. LeadFabric is the exclusive EMEA partner of ZIFT Solutions, the undisputed leader in the space.

ABM

ABM

Content & Sales Enablement

Content & Sales Enablement

Data Solutions

Data Solutions

data aggregation

By aggregating all of your customer data into one place, a CDP allows you to fully understand customer behavior across all touchpoints. But the real difference between CDPs and other CRM or data management platforms is that CDPs are designed specifically for marketers.

Leadfabric has partnered with leading players in this new emerging martech category, and we think it has a lot of promise. We can provide clients with custom-made data solutions to address a one-time data health check to an enterprise-wide data management initiative.

RESOURCES & THOUGHT LEADERSHIP

Lost in automation? Scanning through all of our vendors’ and partners’ websites may be overwhelming. Our automation archive will show you the value amid the clutter.

The most important part of any marketing technology

11 NATIONALITIES, 15 LANGUAGES, 3 CONTINENTS

Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.
Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.

CONTACT US

There are many, but none like us.
We probably are the most versatile marketing automation provider in Europe.