STOP GENERATING LEADS
START ENGAGING BUYER GROUPS

Reveal in-market demand, orchestrate buying groups, close faster

Account-Based Marketing
 

You have the leads - but where is the revenue? Individual leads get chased while real buying groups stay invisible, handoffs stall, and “ABM” becomes just a list with ads.

It's time to reveal the decision-makers that matter. LeadFabric builds true account momentum: we identify key decision-makers, light up intent and account signals, map buying groups, and orchestrate coordinated campaigns with full attribution so you start landing accounts instead of lead-metrics.

Our ABM experts help you get predictable pipeline from the right accounts, higher conversion rates, and an always-on ABM engine that keeps you top of mind with the key decision-makers of the most valuable accounts for your industry. 

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See the buying group, align your team, turn intent into pipeline

Buyer-Group Marketing
 

If you're asking whether the lead-centric playbook is broken, you're not alone. Companies around the world see their dashboards are busy but revenue stalling - because individuals don’t buy complex solutions, committees do, and traditional MarTech can’t see or coordinate them.

LeadFabric operationalises Buyer-Group Marketing. We surface intent and account signals, identify the roles in each group, wire those signals into your MarTech, and orchestrate multi-channel plays with ads, email, web, and events that appeal to key decision-makers of the buyers that make a difference.

You get shared visibility and coordinated momentum, marketing and sales working the same group, higher conversion, shorter cycles, and a repeatable pipeline engine.

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Always-on MarTech - engage buyers across your tech stack

MarTech Ops Outsourcing
 

When demand spikes and hiring lags, timelines slip, tools go underused, and single super-users become single points of failure.

LeadFabric plugs in as your embedded team - bringing trained specialists across Eloqua, Marketo, HubSpot, and Salesforce. Our teams reinforce your operations with best-practice, campaign orchestration, execution, auditing, day-to-day ops and more. Gain access to experts who shore up capacity on-demand without the sunk-idle costs of an in-house team. 

You get consistent campaign velocity, predictable costs, and a resilient operation that scales without headcount. Our team is on-call and ready to act today.

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Know your audience and what makes them buy

Buyer Insights
 

Personas look polished but don’t move pipeline. They're often title-based, static, and blind to the group dynamics where B2B decisions actually happen.

LeadFabric replaces them with buyer-group intelligence for demand generation. We interview real customers, discover intent and CRM data, map roles and influence, and rank pains and objections by impact - enabling you to create messaging from true insight.

The result: focused spend, campaigns that resonate with every stakeholder, faster consensus, and a measurable lift in qualified pipeline.

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