Big data allows us to analyze bigger batches of information, gives insight into what people do online and helps us act upon their behavior. Yet if you truly want to gain valuable insights from your marketing efforts and want to generate interesting leads that drive revenue, then it’s time to approach buyers on an account-based level and start working with intent data.
Bombora is an Australian Aboriginal word that means ‘a wave that forms over a submerged offshore reef or rock, sometimes breaking heavily and producing a dangerous stretch of broken water.’ The company chose Bombora as it's name because it reflects both the sea of data they aggregate and the challenge in harnessing it.
Bombora analyzes the business content consumption of millions of B2B organizations and informs you when target organizations are indicating active demand for products or services that you offer.
Designed to meet the needs of today's digital marketers, Audience Solutions helps you effortlessly reach B2B audiences online, execute Account Based Marketing strategies and activate them for a consistent and personalized customer journey.
Today’s advanced marketing and sales strategies require a measurement solution that rests on a B2B dataset of unprecedented scale and quality.
Built-in integrations with leading data exchanges, data management and programmatic platforms, and Facebook makes it easy to syndicate your B2B audience directly to all of your preferred partners.