ABOUT

Our mission is to help B2B companies innovate their sales & marketing in a digitally-enabled world by sharing visionary marketing trends and helping them adapt to constantly changing buyer behaviour and expectations.

We accomplish this because we live in the space where Business Consultancy, Systems Integration, and a Creative Design meet. As a result of this multifaceted offering, we’re the type of service provider that can be held accountable for generating bottomline and topline impact. Our people are result-oriented, diverse, and always learning.

Flip through our Corporate Brochure to learn more about LeadFabric.

Digital transformation and team alignment is only as good as its implementation. The wrong tools, processes and strategy hurts your customer experience, locking them into cycles and loops that they don’t necessarily need or want.

We give you the key to align your team to a single goal, and offer the right tools to support it, creating a frictionless experience for you and your customers. Flip through our Corporate Brochure to learn more about LeadFabric.

LeadFabric is a hybrid organization that functions as three companies in one: 

• As a Business Consultancy, we advise on B2B strategy and change management.
   
• As a Systems Integrator, we seamlessly integrate different platforms within any given tech stack.
   
• As a Creative Agency, we execute end-to-end B2B marketing and sales initiatives/campaigns.

There is an abondance of providers in the current market place for each of these competencies.

What makes LeadFabric unique is the one stop shop which allows its clients to rely on a highly and durable accountable business partnership.

Since the start of the millennium, consumer buying behaviour has been changing quite rapidly. At LeadFabric, we realized soon after how this was also going to impact the B2B marketing & sales workplace.

We, as consumers and professional buyers, go through phases whilst buying. We expect the right and relevant information at every stage along the way. For B2B, however, this is harder to achieve as the information exchange is more complex and deals with more stakeholders.

For organizations looking to deal with this change, digital engagement is part of the solution. Here, it is not only the digital delivery method that matters, but also the ability to automate the heavy lifting and personlisation efforts. And, as a B2B buying process is more complex, there is even more to take care of.

We also need to look at how both marketing and sales plan, execute and manage their activities. How they interoperate. This is about creating alignment and setting up new business processes managed through automation.

Yet, automation does not create value automatically. Internal alignment will only generate the desired economic value when it results into a frictionless buying experience for our target accounts and buyers.

Sales, marketing and product may be in the same company - but are they working towards the same goals? Organizational alignment is essential for a streamlined operation, but aligning towards the wrong goals or contrary purposes does more harm than good.

Our approach puts everyone on the same page - how to boost revenue. Every action a team member takes will push towards that goal, adding to the greater whole of the organization - creating functional alignment.

Automation does not create value automatically. So many companies spend thousands of dollars on tools, processes and systems that further distance themselves from their customers. They automate customer deterrence by overengineering a problem.

We understand that internal alignment and automation is only useful when it results in a frictionless experience for accounts and buyers. In this way, we re-spec digital tools so that you’re engaging your market without isolating them.

LeadFabric works with companies from different industries, ranging from manufacturing and the financial sector to telecommunications and cyber security.

Our clients are ready to take a step towards bridging the gap between Marketing and Sales, and are willing to innovate and stay ahead of the market in the current digital world.

LeadFabric works with companies from different industries, ranging from manufacturing and the financial sector to telecommunications and cyber security.

We pride ourselves in collaborating with customers who are ready to take a step towards bridging the gap between Marketing and Sales.

Our clients are ready to innovate and are motivated to stay ahead of the market in the current digital world.