Leadfabric | Clay

Data

YOU DON'T FULLY KNOW YOUR MARKET

Your ICPs are based on ideals - not data. Most ICPs are a product markter's fiction - not the reality of who buys, renews and expands.

You need names, not concepts. Even a well-built ICP is still just attributes on paper. You need actual names, accounts, roles and intent.

By the time you reach them, it's too late. Today, contact details decay faster than anyone refreshes them. You need to keep your data fresh.

GDPR is always a risk. GDPR and local rules make "just buy a list" a legal risk, not a shortcut. You have to do things right the first time around.

Explore the Data Problem

Systems

NOBODY OWNS THE FULL PICTURE

You know the singals - but can't see them. Understanding why prospects buy and how isn't a problem. You need to be aware of when the signs show up.

Even when you do have signals, they often sit outside the systems you act from: your CRM, your MarTech stack, and daily workflow.

Nobody takes charge of the full process. Legal, IT, ops and sales each own a slice, but not the full flow.

Your IT team is too busy to take on another tool. Too many tools, too little capacity.

Leadership wants pipeline now; but the stack needs a change cycle that takes months.

Explore the Systems Problem

Campaign GTM

THE WINDOW CLOSES BEFORE YOU ACT

Your ICP and buyer-journey docs are two years stale. Your campaigns keep targeting a market that's already moved on.

MQLs are just a vanity metric. You feel disconnected after getting that 'first name'. The real win is an activated buying group that has the intent to purchase.

Your data is outdated. Campaigns launch on lists that are months old with contacts that may no longer be relevant.

Your messages are too generalized. Generic outreach gets filtered long before a human gets to reads it.

Explore the Campaign GTM Problem

WHERE LEADFABRIC COMES IN

YOUR SINGLE SOLUTION FOR DATA, SYSTEMS, AND CAMPAIGN LOGIC

Tackling these challenges goes beyond another tool, another platform or another plug-in. You need GTM architecture supported by the right sources, the right workflows, and the right governance all wired into the systems you already use.

For a lean team, that may simply be a single well-configured platform. For larger organizations, there's legal, IT, ops and sales to align, structure and direct. More moving parts mean more can go wrong. We step in to ensure that it all works smoothly.

See how we fix it

Data sources unified

150+

Launch partner for Clay

EMEA

Built in, not bolted on

GDPR

As one of Clay's first EMEA launch partners, Clay is one of the engines we use to achieve your B2B goals. We've built the cross-functional playbook for making a GTM data platform work at enterprise scale: governed, adopted, and connected to how your buyers really decide.

Your stack can do anything.
Your data won’t let it.

YOU DON'T FULLY KNOW YOUR MARKET

NOBODY OWNS THE FULL PICTURE

THE WINDOW CLOSES BEFORE YOU ACT

YOUR SINGLE SOLUTION FOR DATA, SYSTEMS, AND CAMPAIGN LOGIC

RECOGNISE YOUR ORGANISATION IN THIS? PICK WHERE IT HURTS MOST.

WANT TO FIND OUT MORE?

Your stack can do anything.Your data won’t let it.

YOU DON'T FULLY KNOW YOUR MARKET

NOBODY OWNS THE FULL PICTURE

THE WINDOW CLOSES BEFORE YOU ACT

YOUR SINGLE SOLUTION FOR DATA, SYSTEMS, AND CAMPAIGN LOGIC

RECOGNISE YOUR ORGANISATION IN THIS? PICK WHERE IT HURTS MOST.

WANT TO FIND OUT MORE?

Your stack can do anything.
Your data won’t let it.