Conversational Marketing is more than chat and chatbots. It's about meeting buyers where they are NOW, not simply where we want them to be. We're excited to partner with LeadFabric to bring Conversational Marketing to Europe and help enterprise companies adopt the new way businesses buy from businesses.
- David Cancel, CEO Drift
The world runs on conversations. So why doesn’t your marketing? Marketing Automation is really good at profiling your visitors and clients but what good does this information do if you only rely on one-way traffic channels like email to drip-feed these contacts? Yes, maybe your message is now personalized but your delivery method isn’t. It’s probably based on your internal lead management processes while your buyer is just waiting to have a human-like conversation.
Generate more leads by using chatbots when humans are offline. Let your chatbot pick up the heavy-lifting and qualify leads for you so sales advisors don’t waste time. Leave no opportunity behind and let your chatbot book meetings in your absence.
Unlike many other chatbot solutions, DRIFT’s Conversational Marketing Platform is focused on one goal; starting conversations that lead to a sales outcomes. It’s a chatbot AND a live chat solution built with one purpose – to drive sales results.
With Drift on your website, you can easily turn any conversation into conversions, as opposed to traditional marketing and sales platforms that rely on forms and follow ups.
Bots are what cutting-edge teams use to automate their marketing. Let your chatbot take the strain by qualifying site visitors and routing them to the right resources or directly to the appropriate sales advisors. Out of hours or no advisor available? Simple, your chatbot is your virtual assistance and will manage your calendar for you. The best part - No forms required.
LeadFabric has all the experience and know-how to get you going quickly. What else is stopping you?
Only one month after their go live, Kanthal was finally able to leverage their GLOBAL phenomenal brand equity in industrial heating solutions by converting the traffic their brand had been generating into known contacts.
And all this at a rate of 22%!
Belgium’s prime telecom provider is now capable of converting B2B buyers outside of regular office hours including weekends. Small business owners who don’t always have the time to buy during the day, can now engage via a chat solution and get recommendations on the most appropriate telecom bundle for their business completing the purchase there and then, or booking a time for a call-back with a sales advisor. One week after the bot was launched, Telenet experienced a 25% conversion from overnight and weekend enquiries into qualified opportunities which are experiencing a staggering 40% close-won rate. Read more.
Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?
There is no straightforward answer. But the way consumers interact with websites is definitely changing and we will show you how.
Watch our webinar on Conversational Marketing on this page or here (41 min).