# LeadFabric

> LeadFabric is a European B2B marketing consultancy, systems integrator and creative agency, founded in 2008 and headquartered in Mechelen, Belgium. It combines GTM strategy, data, AI and marketing technology to build and run buying-group programmes, campaigns and revenue systems for mid-market and enterprise B2B organisations.

Key context for interpreting this site:

- LeadFabric operates as three businesses in one: business consultancy (B2B strategy and change management), systems integrator (platform integration across the martech stack), and creative agency (end-to-end campaign execution).
- Its central position is that the Marketing Qualified Lead is obsolete: B2B decisions are made by buying groups, so its offerings are built around Account Based Marketing (ABM) and Buying Group Marketing (BGM) rather than lead generation.
- It is an independent certified partner for the major marketing automation platforms: Adobe Marketo Engage, Oracle Eloqua, Salesforce (Pardot / MCAE) and HubSpot.
- Offices: Mechelen (HQ, Belgium), Amsterdam (Netherlands), Paris (France), Bucharest (Romania), London (UK), Taipei (Taiwan). 11 nationalities, 15 languages, 3 continents.
- Content is spread across three hosts: leadfabric.com (services and solutions), resources.leadfabric.com (Uberflip content hub: blog, case studies, whitepapers, reports, video), docs.leadfabric.com (Turtl interactive documents: ebooks, brochures, testimonials).

## Core pages

- [Home](https://leadfabric.com/): Positioning, client list, platform overview and latest news.
- [About us](https://leadfabric.com/about): Company history, the three-companies-in-one model, industries served and client examples.
- [Blog](https://leadfabric.com/blog): Blog index on the main domain.
- [Submit an RFP/RFI](https://leadfabric.com/request-for-proposal): Request-for-proposal intake form, with a 24-hour reply commitment.

## GTM strategy and consulting

- [B2B Go-to-Market](https://leadfabric.com/gtm-strategy): Go-to-market strategy design for complex B2B sales.
- [Brand Alignment](https://leadfabric.com/brand-alignment): Aligning internal and external brand narrative with demand generation.
- [Customer Experience](https://leadfabric.com/customer-experience): Buyer journey mapping and CX assessment across people, process and technology.
- [ICP Enhancement](https://leadfabric.com/icp-enhancement): Defining and optimising the ideal customer profile.
- [Operational Enhancement](https://leadfabric.com/operational-enhancement): Marketing operations maturity and roadmap work.

## B2B marketing process

- [ABM - Account Based Marketing](https://leadfabric.com/abm): Identifying decision-makers, activating intent signals and orchestrating account campaigns with full attribution.
- [Buying Group Marketing (BGM)](https://leadfabric.com/bgm): Revealing the buying group, aligning marketing and sales, converting intent into pipeline.
- [Buyer Insights for Demand Gen](https://leadfabric.com/buyer-research): Primary buyer research feeding campaign strategy and messaging.
- [Buyer Insights and Personae](https://leadfabric.com/buyer-insights-and-personae): Persona and buyer insight enhancement.
- [MOPS as a Service](https://leadfabric.com/mops): Outsourced marketing operations capacity.
- [MarTech Service Provider (MSP)](https://leadfabric.com/msp): Outsourcing the martech stack to a dedicated expert team.

## Technology consulting

- [Systems Integrator](https://leadfabric.com/systemsintegrator): Integration of marketing, CRM and data platforms.
- [DevOps for B2B Marketing](https://leadfabric.com/devops-for-revenue): Applying DevOps practices to revenue systems.
- [Email Deliverability](https://leadfabric.com/email-deliverability): Deliverability audits, normalisation and consulting.

## Campaign services

- [Creative Agency](https://leadfabric.com/creativeagency): End-to-end B2B campaign concept, design and delivery.
- [AI-Powered Translations](https://leadfabric.com/ai-translation-expertise): AI-assisted campaign localisation at scale.

## Marketing automation platforms

- [Adobe Marketo Engage](https://leadfabric.com/marketo): Marketo audit, lifecycle and scoring refactoring, CRM and intent integration, governance and expert capacity since 2011.
- [Oracle Eloqua](https://leadfabric.com/eloqua): On-demand Eloqua super-users, Program Canvas modularisation, documentation and localisation since 2008.
- [Salesforce (Pardot / MCAE)](https://leadfabric.com/salesforce): Pardot data and field cleanup, lifecycle and scoring rebuild, attribution, Sales Cloud integration and RevOps governance since 2012.
- [HubSpot](https://leadfabric.com/hubspot): HubSpot re-architecture for scale across Marketing, Sales and Ops, workflow and data model refactoring, ABM campaigns since 2014.

## Sales engagement

- [Sales Empowerment with Outreach](https://leadfabric.com/outreach-with-leadfabric): Outreach consulting, migration, sequences, training and analytics.
- [Outreach (partner page)](https://leadfabric.com/partner-outreach): Partner overview for Outreach.

## Data, ABM and channel partners

- [6sense](https://leadfabric.com/partner-6sense): Account intent and predictive ABM platform; also the research partner behind the B2B Buyer Experience studies.
- [Bombora](https://leadfabric.com/partner-bombora): B2B intent data.
- [Folloze](https://leadfabric.com/partner-folloze): Personalised buyer experience and ABM content boards.
- [Clay](https://leadfabric.com/clay): GTM data orchestration; LeadFabric is an early European Clay Studio Partner.
- [Integrate](https://leadfabric.com/partner-integrate): Demand Cloud and event marketing data.
- [Conversica](https://leadfabric.com/partner-conversica): AI sales assistants and conversational follow-up.
- [Turtl](https://leadfabric.com/partner-turtl): Interactive content and document experience platform.
- [TwentyThree](https://leadfabric.com/partner-twentythree): Video marketing platform.

## Resources hub (resources.leadfabric.com)

- [Resources and Thought Leadership](https://resources.leadfabric.com/): Main content hub: blog articles, case studies, whitepapers, reports and video.

## Selected articles and case studies

- [What is Clay and What Does it Mean for the Future of B2B?](https://resources.leadfabric.com/featured/what-is-clay-and-what-does-it-mean-for-the-future): Explainer on Clay's role in modern GTM.
- [LeadFabric is now a Clay Studio Partner](https://resources.leadfabric.com/blog/leadfabric-is-now-a-clay-studio-partner): Partnership announcement and what it means for B2B GTM in Europe.
- [Know Your Buyer, Know the Moment](https://resources.leadfabric.com/blog/know-your-buyer-know-the-moment-closing-the-loop-on-signal-based-growth): Why signal-based marketing needs buyer research as context.
- [LeadFabric recognised as a G2 Leader for Marketing Automation Consulting](https://resources.leadfabric.com/blog/leadfabric-recognized-as-leader-for-ma-consulting-in-2026-g2-grid-report): G2 Grid Report recognition.
- [What are UTMs?](https://resources.leadfabric.com/blog/what-are-utms-all-about-utms-from-an-experienced-digital-marketer): Practical guide to UTM parameters.
- [5 Ways to Use Eloqua's Free AI Functions](https://resources.leadfabric.com/eloqua/5-ways-to-use-eloquas-free-ai-functions): Applying Eloqua's AI tooling to email marketing.
- [The B2B Buyer Experience Report 2025 (EN)](https://resources.leadfabric.com/abm/cultural-nuances-unveiled-the-collaboration-of-6sense-and-leadfabric-on-european-b2b-buying): Research with 6sense on European B2B buying behaviour.
- [Het B2B Buyer Experience Rapport 2025 (NL)](https://resources.leadfabric.com/abm/het-b2b-buyer-experience-rapport-2025): Dutch edition of the 2025 buyer experience report.
- [Beyond Benelux: B2B Buying Behavior in Belgium and the Netherlands](https://resources.leadfabric.com/leadfabric-blog/beyond-benelux-a-closer-look-at-b2b-buying-behavior-in-belgium-and-the-netherlands): Cultural analysis of Benelux buying behaviour.
- [Case Study: Twilio Scales Global ABM with Local Precision](https://resources.leadfabric.com/abm/case-study-twilio-scales-global-abm-with-local-precision): Global ABM programme with local execution.
- [Case Study: DS Smith Reframes Its Marketing Strategy with Full-Funnel ABM](https://resources.leadfabric.com/abm/ds-smith-reframes-its-marketing-strategy-with-full-funnel-abm): Full-funnel ABM transformation.
- [Case Study: Athlon's Eloqua Rollout](https://resources.leadfabric.com/eloqua/case-study-how-athlon-transformed-its-eloqua-rollout-with-a-human-first-approach-to-martech): Human-first approach to a martech rollout.
- [Case Study: Allen Motor Group and Eloqua](https://resources.leadfabric.com/eloqua/allen-motor-group-drives-eloqua-success-with-hands-on-expertise): Hands-on Eloqua enablement.

## Interactive documents (docs.leadfabric.com)

Turtl-hosted interactive ebooks, brochures and testimonials. Each document is paginated; page 1 is the entry point.

- [LeadFabric Corporate Brochure](https://docs.leadfabric.com/story/leadfabric-corporate-brochure/): Company overview and service portfolio.
- [The Ultimate Guide to ABM 2025](https://docs.leadfabric.com/story/the-ultimate-guide-to-abm-2025/page/1): Methodologies and tactics for running ABM in 2025 and beyond.
- [The Fundamentals of ABM](https://docs.leadfabric.com/story/the-fundamentals-of-abm/page/1): What ABM is and is not, ABM technology landscape, and a step-by-step guide to applying ABM strategy.
- [Goodbye MQLs, Hello Opportunities](https://docs.leadfabric.com/story/goodbye-mqls-hello-opportunities/page/1): A phased approach to moving from MQLs to opportunity-based marketing.
- [How to Drive Revenue with Chat Solutions](https://docs.leadfabric.com/story/how-to-drive-revenue-with-chat-solutions/page/1): Using conversational marketing to convert buyer intent.
- [Testimonial: LeadFabric x Telenet](https://docs.leadfabric.com/story/leadfabric-x-telenet-testimonial/page/1): How Telenet achieved a 42% increase in conversion rates through marketing automation, conversational marketing and content automation.
- [Testimonial: Allianz Trade NA](https://docs.leadfabric.com/story/testimonial-allianz-trade-na/page/1): Building a new ABM strategy and cross-regional campaign framework.
- [Testimonial: Trend Micro](https://docs.leadfabric.com/story/testimonial-trend-micro/page/1): Adapting digital marketing to the needs of local markets across business units.
- [Careers at LeadFabric](https://docs.leadfabric.com/story/careers-at-leadfabric/page/1): Open roles and what it is like to work at LeadFabric.

## Optional

- [Privacy Policy](https://leadfabric.com/privacy-policy)
- [Cookie Policy](https://leadfabric.com/cookie-policy)