Breadcrumbs

B2B MARKETING & SALES
DONE RIGHT
Future-proof your Marketing and Sales teams, at scale.

Our aim is to make B2B organizations more successful by supercharging their teams and tech stacks in a way that not only drives the most ROI, but that also frictionlessly meets their buyers' needs. 

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Your go-to Marketing & Sales Consultancy, Creative Agency and Integrator for B2B Organizations across the globe. TEST

Consultancy
Strategy Consulting

Using research and trend-watching insights to craft strategies that offer direction to B2B organisations looking to gain long-term competitive advantage with their Marketing and Sales efforts.

We can help you refine and document your ICP (Ideal Customer Profile), Buyer Personas, and Buyer Journeys, not to mention develop content audits and assets that are tailored to your buyers' exact needs and expectations.

Operations Consulting

Establishing systematic and scalable processes that fit alongside your tech stacks, team culture, and long-term goals, through the development of bespoke operational blueprints and applying marketing and sales frameworks.

Training

Want less external help and more internal power? Upskill your team as their own software "super users" and technologists who can easily navigate and maximize your existing MarTech stack.

Our suite of certified specialists offer comprehensive training programs (online and in-person) catered to basic, intermediate, and advanced proficiencies in Marketo, Eloqua, Pardot, Conversica, Drift, and more. 

Systems Integrator
Implementation

LeadFabric offers over 13 years of Marketing Automation, MarTech and SalesTech implementation expertise. We either can go bespoke from start to finish or use our proven Rapid Deployment methodology also known as FabStart.

 

Migrations and Integrations

Comprising an international and diverse range of technologists and SaaS partners, LeadFabric helps its clients to execute omni-channel marketing initiatives.

Leverage a suite of certified and experienced experts to execute complex systems integrations and data migrations. 

 

Custom coded Modules & Assets

Access custom-coded modules, from system connectors, HTML assets (e.g., emails, landing pages), and preference centres to personalized web experiences (e.g., via chatbots, surveys, etc.), lead scoring and nurturing programs, data dashboards, and more. 

Creative Agency
Campaign Management

Need help with the general maintenance of a particular software, or perhaps with executing smaller pieces of a larger marketing initiative?

Outsource your marketing operations either partially (once-off) or completely (retainer) to our international and multi-disciplinary team of experts: graphic designers, strategists, copy writers, developers, and a wide variety of tech specialists.

We can help you with:

Planning
Campaign & media

Designing
Messaging, copy, content & creative

Building
Assembly & configuration

Maintenance

Digital Transformation
Powerful Engagement

LeadFabric, a proud sponsor of the CDO of the Year 2020 event in Brussels, is Europe’s #1 MarTech services provider. Ready to engage?

Channel Marketing Automation

LeadFabric partners with Zift

ZIFT Solutions, the absolute leader in the Channel & Partner Marketing Automation launched their new complete platform: ZIFTOne.

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Hot of the press

CONVERSICA ANNOUNCES A STRATEGIC EUROPEAN RESELLER PARTNERSHIP WITH LEADFABRIC, FIRST IN EUROPE

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Blog

EVENT MARKETING HAS TRANSFORMED: ARE YOU FALLING BEHIND OR RISING TO THE OCCASION?

The hard truth that marketers face today is this: The unprecedented level of digitalization coupled with a completely status-quo-shattering pandemic demands nothing short of digital transformation, and fast.

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Blog

Chatbots: MarTech investments that work

We’re big fans of conversational marketing for a number of reasons – it’s quick to deploy, easy to scale, done right it creates quick results and measurable ROI. Ask yourself the same question about other martech platforms you have purchased recently and their impact on revenue conversion and engagement? Here’s a quick update.

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News

LeadFabric, first Bronze Adobe Solution Partner specialized in Adobe Marketo Engage for Europe

Announcement

LeadFabric Innovation Lab

Introducing the first MarTech Innovation Laboratory in EMEA. Want to test new martech without having to bring it into your stack? Do you feel handcuffed by your IT support team? The Lab is for you.

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Hot off the press

LeadFabric recognized as one of the top 12 Conversational Marketers in the world and first in Europe

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ABM & Intent Data

8 REASONS TO BOOK A PERSONAL CONSULTATIVE SESSION

Intent data might be your game changer. Book your exclusive customer consultative session with LeadFabric today.

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TESTIMONIALS

Find out how our clients feel about us.

Tom Goodwin - Ansell (EN)

Veerle de Ridder - OneSpan (NL)

HEAD START

HEAD START

Founded in 2008, we were one of the very first to activate marketing automation driven b2b Innovators across continental Europe. Trust on our expertise. Meanwhile globally.
ORGANISATIONAL ALIGNMENT

ALIGNMENT

Do sales and marketing work as 'one' in your organization? If they still don't, then maybe check us out.
STRATEGY

STRATEGY

Inbound calls are now online searches and visits. Sales reps are losing sight of buyers. Marketing Automation to the rescue!

CONSIDERING OR USING MARTECH?

There are many, but none like us. We probably are one of the most versatile marketing automation and MarTech services providers in Europe.
MarTech Selection
Consulting Image

MarTech Selection

  • Buyer Alignment Readiness Assessment
  • DemandGen Business Process Audits
  • Lead Management Audits
  • MA & Martech Business Case Design
  • Technology Selection Process (RFP)
  • MarTech Roadmap Design
Martech Deployment
Martech Deployment

Martech Deployment

  • Rapid Deployments (FabStart)
  • Custom Implementation
  • MarTech Integration
  • Custom App and API Work
  • User Training
Demand Generation Consulting
Demand Generation Consulting

Demand Generation Consulting

  • Targeting Process
  • Journey - Personae Development
  • Data Strategy and Management
  • Target Market Analysis
  • Inboud, Outbound and Lead Management
  • Performance and Revenue Analytics
Outsourcing
Outsourcing

Outsourcing

  • Demand Center Services
    • Email and Landing Page Assembly
    • Workflow Set Up
    • Localization
  • Campaign Design and Development
  • Lead Management

OUR MARTECH ALLIANCES AND PARTNERSHIPS

Our consultants are what makes us great, our partners are what makes us unique. We hold partner certifications from all five leading B2B marketing automation platforms and multiple MarTech solutions.
Marketing Automation

Marketing Automation

Channel & Partner

Channel & Partner

ziftsolutions

Today when you hear the term Demand Generation most people think about direct marketing between vendor and buyers. But often B2B businesses do not sell all their products and services directly to their end-users. They work with “Channel” partners too. Their gotomarket is a mix of direct and channel led initiatives.

 

Especially in a European context, where international and local partners speaking the local language and understanding local needs, “through channel demand generation” is more the rule rather than exception. Consequence? Most of your current solutions were build to support only the direct Demand Gen challenge you face.. Solution? Through Channel Marketing Automation

 

Optimize your channel marketing to increase your market reach with TCMA technology. LeadFabric is the exclusive EMEA partner of ZIFT Solutions, the undisputed leader in the space.

ABM

ABM

Content & Sales Enablement

Content & Sales Enablement

Data Solutions

Data Solutions

Data Solutions

By aggregating all of your customer data into one place, a CDP allows you to fully understand customer behavior across all touchpoints. But the real difference between CDPs and other CRM or data management platforms is that CDPs are designed specifically for marketers.

Leadfabric has partnered with leading players in this new emerging martech category, and we think it has a lot of promise. We can provide clients with custom-made data solutions to address a one-time data health check to an enterprise-wide data management initiative.

RESOURCES & THOUGHT LEADERSHIP

Lost in automation? Scanning through all of our vendors’ and partners’ websites may be overwhelming. Our automation archive will show you the value amid the clutter.

The most important part of any marketing technology

11 NATIONALITIES, 15 LANGUAGES, 3 CONTINENTS

Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.
leadfabric worldwide marketing automation offices

CONTACT US

There are many, but none like us.
We probably are the most versatile marketing automation provider in Europe