Leadfabric helps B2B companies worldwide improve sales and marketing effectiveness. We enable our clients to leap forward in their implementation and adoption of their marketing technology investment. Bringing new tools into your marketing stack impacts not only your marketing and IT teams, but also your sales and customer success teams as well. Often times, new capabiltiies highlight the need to make changes in other areas of the business, whether its a business process change, or skills training change. The consulting team at Leadfabric has gained invaluable insight from the over 100+ martech projects and have devised a bespoke consulting offer to support any size business.
One of the outcomes of the pandemic is that we are all getting use to reading exponential graphs like the one here. The pace of change of technology can be viewed in a similar way, which is increasing at alarming rates. However, compare that to the way organizations change, we see a different sort of curve – one that is logarithimic. As you see in the chart, as the time elapses, the gap between the two curves increases. This is what we call the “Technology Gap” and without a proper change approach, most transformation programs will fail.
At Leadfabric, we have defined a B2B Transformation Framework to help our clients manage this gap. This framework is the result of our learning from over 100+ change projects we have led on behalf of our clients. As companies progress from Stage 1 to Stage 4, they often realize that their biggest barrier to success is themselves. It is human nature to resist change. LeadFabric consultants work with marketing and sales teams to create a vision for change and then support that change process in a systematic and scalable way.
Transforming your B2B marketing function is easy with Leadfabric's consulting and training services. With our decades of experience supporting client organizations digital maturity, we have developed a marketing maturity framework for clients who want to advance. Most B2B clients exist in Stage 1 (Nascent) or Stage 2 (Experimenter) where they are likely just beginning their marketing automation journey with the implementation of their first platform. As companies progress, they realize that the biggest barrier to success is the organization itself and people's resistance to change. We work with the marketing and sales teams to create a vision for change and then support the change process in a systematic and scalable way.
Each client engagement is unique. Hence, there is no one-size-fits-all approach to addressing change. The first step is to collect business and marketing challenges to determine where you are on your own transformation journey. Based on this input, we craft a custom Change Program that takes into account all people, process and tool requirements to achieve the client objective.
From our experience, we have developed tools and approaches that can be deployed rapidly in any client situation. These transformation journeys can support any one of the following business objectives:
1. Martech Change
2. Sales and Marketing Alignment
3. Product to Demand Marketing Alignment
4. Channel Partner Enablement
5. Account Based Marketing Transformation
6. Marketing Skills Development
7. Digital Marketing Maturity Audit