- Buyer Alignment Readiness Assessment
- DemandGen Business Process Audits
- Lead Management Audits
- MA & Martech Business Case Design
- Technology Selection Process (RFP)
- MarTech Roadmap Design
We’re big fans of conversational marketing for a number of reasons – it’s quick to deploy, easy to scale, done right it creates quick results and measurable ROI. Ask yourself the same question about other martech platforms you have purchased recently and their impact on revenue conversion and engagement? Here’s a quick update.
Marketing automation was a great enhancement 10 years ago, yet single digit conversion rates has disappointed many companies. Lately, we've seen a huge upturn in the addition of chatbots, we think we know why. Customer behaviour, and their expectations, have evolved. Join our webinar to hear how Kanthal introduced chatbots to boost conversion rate to 22%.
Today when you hear the term Demand Generation most people think about direct marketing between vendor and buyers. But often B2B businesses do not sell all their products and services directly to their end-users. They work with “Channel” partners too. Their gotomarket is a mix of direct and channel led initiatives.
Especially in a European context, where international and local partners speaking the local language and understanding local needs, “through channel demand generation” is more the rule rather than exception. Consequence? Most of your current solutions were build to support only the direct Demand Gen challenge you face.. Solution? Through Channel Marketing Automation
Optimize your channel marketing to increase your market reach with TCMA technology. LeadFabric is the exclusive EMEA partner of ZIFT Solutions, the undisputed leader in the space.
By aggregating all of your customer data into one place, a CDP allows you to fully understand customer behavior across all touchpoints. But the real difference between CDPs and other CRM or data management platforms is that CDPs are designed specifically for marketers.
Leadfabric has partnered with leading players in this new emerging martech category, and we think it has a lot of promise. We can provide clients with custom-made data solutions to address a one-time data health check to an enterprise-wide data management initiative.
THURSDAY 2nd APRIL
3PM GMT | 4PM CET | 11AM EST
Marketing automation was a great enhancement 10 years ago, yet single digit conversion rates has disappointed many companies. Lately, we've seen a huge upturn in the addition of chatbots, we think we know why. Customer behaviour, and their expectations, have evolved. Our customers are no longer satisfied with filling out web forms- they are looking to engage with us on their own terms. Join our webinar to hear how Kanthal introduced chatbots to boost conversion rate to 22%.
There are many, but none like us.
We probably are the most versatile marketing automation provider in Europe