LeadFabric’s Kate Lacey wins Sitecore

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LeadFabric’s Kate Lacey wins Sitecore “Most Valuable Professional” Award

Elite distinction awarded for Innovation in Customer Experience Management and Exceptional Contributions to the Sitecore Community

LeadFabric NV, Lambroekstraat 5A, 1831 Diegem (Machelen), Brussels, Belgium — 29th of January 2015 — today it was announced that Kate Lacey, Director Professional Services has been named “Digital Strategist Most Valuable Professional (MVP)” by Sitecore, the global leader in customer experience management. Kate was one of only 26 people worldwide to be named a Sitecore Digital Strategist MVP this year.



Now in it’s ninth year, Sitecore’s MVP program recognizes individual digital strategy and technology advocates who share their Sitecore passion and expertise to offer positive customer experiences that drive business results. The Sitecore Digital Strategist MVP Award recognizes individuals with strong experience in executing data driven marketing solutions and proven success in using Sitecore’s experience platform to deliver exceptional business outcomes for customers.

"Today a website management solution not only needs to help improve internal efficiencies, it also needs to add measurable profit and loss value” says Koen De Witte, Managing Director of LeadFabric NV. "We believe that Sitecore’s understanding of that requirement has helped to establish their position of leadership in the market. LeadFabric’s vision is similar."

"Digital Marketing is about more than just driving online traffic and populating the top of the sales funnel" continues De Witte. "In today's complex, multi-channel world we need to understand how exactly Marketing & Sales together can help convert buyers. This is more than building visually pleasing web information architecture, attracting visitors and then throwing them over the fence. When Sitecore approached us, they saw that we understood the entire vocubulary. As a result we became their first and only specialized Digital Engagement Partner. Since then we have been consulting many B2C and B2B Sitecore accounts in the region as they transition from standard content management to experience marketing."

"I’m very proud that Kate Lacey, our Head of Professional Services, has been instrumental in helping early adopter Sitecore customers embrance Digital Engagement Strategy. Her MVP award is a great recognition of her position as a thought leader".

“Marketers are overloaded by siloed data and are looking for a simple way to access a single view of their customers,” said Lars Birkholm Petersen, Global Director of Business Optimization Services at Sitecore. “Using Sitecore’s experience platform Kate Lacey has helped our customers execute relevant, multi-channel brand experiences resulting in exceptional business outcomes for our customers.”

Sitecore’s experience platform combines web content management, omni-channel digital delivery, customer insight & engagement, and strategic Digital Marketing tools into a single, unified platform. The platform is incredibly easy to use, capturing every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels. The end-to-end experience technology works behinds the scenes to deliver content targeted to individual customers, so that they engage in relevant brand experiences that earn loyalty and achieve results.

Based right in the heart of Europe, LeadFabric works with Sales & Marketing professionals across the region, as well as global organizations selling in EU. Our role is simple: to boost your revenues by dramatically improving marketing to sales conversion rates in our new buyer controlled world.

For more information:

"Kate Lacey, LeadFabric, +32 (0)2 880 66 00, klacey@leadfabric.com



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