Buyer Alignment Matters


Started in 2008 , deployed the
first dozen B2B MA setups in
the BENELUX region. Build on our expertise


Do sales and marketing work as 'one' in your organization?
If they still don't, then maybe check us out.


Inbound calls are now online searches and visits.

Sales reps are losing sight of customers.
Marketing Automation to the rescue!

Considering or Using MarTech?

We probably are the most versatile marketing automation (MA) & MarTech services provider in Europe.
Call on us whether you are exploring options or when you're already an avid user.
Our range of offerings spans the entire gamut

  • MarTech Selection
  • MarTech Deployment
  • Demand Generation Consulting
  • Outsourcing

MarTech Selection

MarTech Selection

  • Buyer Alignment Readiness Assessment
  • DemandGen Business Process Audits
  • Lead Management Audits 
  • MA & Martech Business Case Design
  • Technology Selection Process (RFP)
  • MarTech Roadmap Design

MarTech Deployment

MarTech Deployment

  • Rapid Deployments (FabStart)
  • Custom Implementation
  • MarTech Integration
  • Custom App and API Work
  • User Training

Demand Generation Consulting

Demand Generation Consulting

  • Targeting Process
    • Journey - Personae Development
  • Data Strategy and Management
  • Target Market Analysis
  • Inboud, Outbound and Lead Management
  • Performance and Revenue Analytics



  • Demand Center Services
    • Email and Landing Page Assembly 
    • Workflow Set Up
    • Localization
  • Campaign Design and Development
  • Lead Management

Our Martech alliances
and partnerships

This is what makes us unique: We don’t just have certified consultants, we also did get the partner certifications from the 5 leading B2B MA platforms and several MarTech solutions. This enables us to offer the right solution, aligned with your needs.

  • Marketing Engagement Platform
  • Marketing Automation
  • Channel Marketing
  • Martech Applications
  • Content Marketing

Marketing Engagement Platform

Marketing Engagement Platform


Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates. Do more than just automation.
Get Marketo and rely on leadFabric to make it work.

Marketing Automation

Marketing Automation


LeadFabric is the only Marketo Gold Partner our partnership goes way back all until 2010. We have onboarded dozens of Marketo users across Europe who now are able to listen and learn what their prospects want, and engage wherever they are. Marketo is the leading unified marketing platform purpose-built to create lasting relationships and orchestrate end-to-end engagement. Deliver the authentic experiences your customers desire with the Marketo Engagement Platform

Oracle Logo

Eloqua singlehandedly started the Marketing Automation Industry. We were there with them from the beginning. Long before Eloqua had its own sales offices and got acquired by Oracle, LeadFabric was already reselling and successfully implementing the platform across Europe. From Finland to Spain or the UK to Romania. We on-boarded dozens of companies and thousands of users. Looking to take full advantage of our experience and best practices knowledge? Then you found the right partner, one of the longest standing Eloqua - Oracle Gold Specialized/Certified partners in Europe.

Oracle Logo

LeadFabric has been a Pardot implementation and managed services partner since over 6 years. Long before Pardot got rolled up in the Salesforce Sales Cloud and when it was a viable choice for SMB's looking to upgrade their demand marketing execution, Today, we still proudly service many Pardot accounts across Europe. Why don’t you check in with us?

Hubspot logo

You are a small business or a department of a midsized enterprise? A robust engagement platform is not yet something your board wants to invest in? Strange, but don’t fret. Maybe we can help with Hubspot. If you want to structurally start doing inbound marketing at scale then we can certainly help. We are a certified Hubspot partner and can help you every step of the way.

Big Logo

Silverpop Engage was one of the early marketing automation platforms. As a pioneer on the European Marketing Automation Market LeadFabric was the first Silverpop partner in the Benelux. Today Silverpop is part of the IBM family, Rebranded as IBM Watson Campaign Automation B2C marketers can quickly design and automate cross-channel experiences. Watson Marketing combines business and marketing expertise with industry leading solutions that are embedded with cognitive capabilities. With Watson Marketing you will be able to uncover new levels of insights, deliver powerful and personalized experiences that customers want and value, and discover innovative ideas that provide competitive edge. Our expertise can help you gain faster time to ROI and increased agility through easy integrations with other data sources and applications.

Channel Marketing

Channel Marketing


Many B2B demand marketing and automation stories assume that you are selling directly to the end use. But often times and especially in Europe, with its multi-country set up, you rely on a network of international, regional and local partners to reach and service your clients. This comes with a challenge on its own, when you no longer sell direct then how do you market to your end users? How do you marry demand generation strategy with partner management? This is the terrain of Channel Management and Marketing (CMM) technology. LeadFabric is the exclusive partner in EMEA for ZIFTSolutions, the leader in CMM. We help you with your demand marketing to market to your partners better, to help your partner market your products better and finally to market through your partners in an optimal manner. This is an oftebn overlooked opportunity, we’d like to start the conversation with you. You’ll be surprised about the possibilties.

Martech Applications

Martech Applications


Doing Modern Marketing? Forget youtube! Vidyard’s online video platform takes you beyond hosting and management, generating better business results through exceptional video experiences, engagement and insights. Leadfabric is the exclusive VIDYARD reselling partner in Benelux and EMEA for Vidyard. The benefit? We offer the contract on our contractual paperwork, European law. Unleash the value of video, because video is more than just a better way to tell your story.


You are a proud user of your marketing automation platform. You are a wizard building segments, emails and landing pages. You know how to nurture. But are you dealing with the limitation that most of your content is static? Whitepapers? Links to webpages? We found that, especially when trying to reach buyers that are in the middle of their buying journey, your nurturing content needs to be dynamic and interactive. But building interactive compelling content requires specific skills. Your web development team surely can help. But when? They have their own priorities. Snappapp to the rescue. We partner with Snapapp an interactive content marketing platform that gives you everything you need to create, publish, manage, and measure compelling audience experiences without bothering others. Let us show you.

Content Marketing

Content Marketing


We hear it often. We like modern marketing. We want marketing automation. But we don’t have enough content and most the content we do have is too product oriented. You may think it is not but making that assessment is the biggest hurdle to overcome. We team up with industry focused content experts to help ensure your messaging and execution are on point. Starting from iscratch, our content strategy team develops a thorough ideation, which offers a series of different content topics and formats. Then the production team takes over and handles every step of the process, from executing internal interviews to conducting thorough research and crafting the final piece. LeadFabric proudly partners with content4demand a US based content agency to ensure global coverage.

Resources &
Thought Leadership

Lost in space? Perusing dozens of our partners and vendors websites may get quickly overwhelming. We're building a best of library. Check back in soon!




The most important part of any marketing technology


Lunch seminars, Executive dinners and executive education

Many of us find ourselves at the start of an important journey of massive change. The final book on successful and complete digital B2B transformation hasn't been written yet. Actually we're still in the early chapters.

Staying abreast of what works is critical and can be overwhelming. Let's learn from each other. It's for that reason LeadFabric invests an important amount of its resources in facilitating this knowledge transfer. Check out our formats below. Why not already pre-register?


ZEN Event Edition 10: Amsterdam

LeadFabric's ZEN series is a tranquil and progressive information platform. A must for everyone who is struggling with the vast array of choices. There is no such thing as a digital strategy. It's all about redefining  strategy that works in a digital world.

During short, relaxing sessions, our thought leaders inform zen attendees in bite sized chunks about strategy, technology and best practices whilst enjoying award winning sushi. We are planning our next session in October with Marketo and Vidyard discussing the importance of video in B2B. Pre register now.

Pre-Register for ZEN Edition 10

Please complete all fields to make sure you don't miss our next event announcement. ZEN seating is limited, so pre-registration is a safe bet 

11 nationalities, 15 languages, 3 continents

Probably the most international MarTech agency

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We probably are the most versatile marketing automation service provider in Europe